Faddom Raises $12 Million in Funding to Simplify and Visualize IT Infrastructure Across On-Premises, Cloud, and Hybrid Environments

When IT was responsible for servers onsite, understanding what you owned and where it lived was not a big problem. For most, it was physical machines in a closet or server room, but as infrastructure became virtualized and moved to the cloud, figuring out the lay of your infrastructure land became more difficult.

A Solution to Infrastructure Mapping Challenges

Faddom, an early-stage Israeli startup, helps companies map their infrastructure wherever it lives, and helps them visualize the connections and dependencies. Faddom is targeting medium-sized enterprises with between a few hundred and a few thousand employees managing perhaps 100 servers or more with between $100 million to a few billion dollars in revenue.

Creating a Unified Map of Dependencies and Environment

Lanir Shacham, Faddom co-founder and CEO, explained the concept behind their solution: "Faddom is all about creating a simple and easy-to-use unified map of all your dependencies and your environment. By dependencies, I mean every single IP [address] that moves in your network, and every single socket that opens up in your network and the direction of the connectivity, which is the most key thing."

The end result is a bi-directional graph of the environment, including physical servers, virtualized servers, and cloud infrastructure. This can be grouped together, typically by business application, to let IT know exactly what they have in terms of infrastructure and how it works together.

Using Infrastructure Mapping for Various Tasks

Once the map is in place, companies can use the information for a variety of tasks such as:

• Infrastructure change management: Identify potential risks and impacts before making changes
• Migrations: Plan and execute migrations with confidence
• Cybersecurity: Visualize connections to identify vulnerabilities and improve security posture
• Compliance: Demonstrate compliance with regulatory requirements by mapping dependencies

Pricing and Market Target

Faddom claims to be keeping the price down to around $15,000-$20,000 per year on average. This pricing is based on the size of the map, so the more complex the environment, the more customers are likely to pay.

The company defines its target market as companies with between a few hundred and a few thousand employees managing perhaps 100 servers or more with between $100 million to a few billion dollars in revenue. "Usually their IT won’t be that big. Usually their budgets will be very low, and usually there’s no innovation tailored for that type of segment," Shacham said.

Growth and Funding

After launching in 2021, Faddom has 100 customers so far, 300% annual revenue growth, and reports $1 million in annual recurring revenue (ARR) to this point. The company closed the $12 million Series A round in September and has already grown from 23 to 30 employees with seven new recent hires.

The Future of Infrastructure Mapping

Shacham admits that getting investors to bite for a product targeted at this market was challenging, but so far their growth suggests they are beginning to gain traction. The tentative plan is to get to 50 this year, but Shacham says it will depend on how quickly the business continues to grow.

The funding came from Viola Ventures, NFX, and a group of unnamed industry angels.

By providing a simple and easy-to-use unified map of dependencies and environment, Faddom aims to simplify complex environments and make infrastructure management more efficient. With its innovative approach and growing customer base, Faddom is poised to become a leader in the infrastructure mapping space.